Design Principles - Final Compilation & Reflection
5/2/2024 - 20/3/2024
Week 1 - Week 7
Ng Jia Ern
0363033
Design Principles
Final Compilation & Reflection
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Links
Task 1: Exploration
Task 2: Visual Analysis
Task 3: Design
PDF Compilation of all blog posts
SUBMISSIONS
Task 1: Exploration
I chose Goal 7: Affordable and Clean Energy
This goal aims to ensure access to affordable, reliable, sustainable and
modern energy for all. This involves promoting renewable energy
sources, improving energy efficiency, and expanding energy infrastructure
to support economic development and environmental sustainability.
Clean energy works by producing power without having negative environmental impacts, such as the release of greenhouse gases like carbon dioxide.
Clean energy works by producing power without having negative environmental impacts, such as the release of greenhouse gases like carbon dioxide.
Title of artwork: Don't Be a Dirty Player
Artist's name: Wu Li (李悟)
Date: 15/1/2023
Medium: Digital Art
Why I chose this design in relation to the UNSDG goal:
I chose Wu Li's "Don't Be a Dirty Player" poster because it
effectively aligns with UNSDG Goal 7: Affordable and Clean Energy. He
uses a chessboard to represent the power between non-renewable energy
like nuclear power towers, fossil fuel oil pumps and a lonely nature
plant. This highlighted the urgent need to transform traditional
energy into sustainable energy to protect the environment. Besides
that, the poster also advocates reducing pollution using the image of
huge smoke billowing from the factories and chimneys, showing that air
pollution is also an issue nowadays. In conclusion, Li's artwork
serves as a compelling call to action, advocating for comprehensive
efforts to achieve sustainable energy practices and reduce pollution
for a healthier planet.
(118 words)
Design principles in this design:
1. Symmetrical Balance - The smokes from the power tower on two sides
of the artwork balance the design symmetrically.
2. Repetition - The repetition of factories on the chessboard creates
rhythm and pattern within the work, lead the viewer's focus from
bottom left to right.
3. Harmony - The overall colour tone of the poster is grey and uses a
little bit of green and orange to embellish the plant, making the
picture look harmonious.
4. Contrast of proportion - The contrast between the size of the
factories and the little plant creates dramatic results and visual
interest.
Task 2: Visual Analysis
Observation:
This design is a dynamic poster created by Wu Li, who won a prize in
the 10th NCDA Competition. In the centre, there is a line of
factories that release smoke into the air and stand on a chessboard.
On the opposite side, there is a lonely small plant facing them. As
for visual elements, the main colour tone is grey. and uses a
little bit of green and orange to embellish the plant, making the
picture look harmonious. The text at the top reads "DON'T BE A DIRTY
PLAYER," with Chinese translation in sans serif type looks clean and
easy to read.
Analysis:
This design is symmetrically balanced by the smoke from the power
tower on two sides of the artwork. A repetition of factories is
found on the chessboard. It creates rhythm and pattern within the
work, leading the viewer's focus from bottom left to right. The
contrast between the size of the factories and the little plant
creates dramatic results and visual interest. The arrangement of
industrial elements as chess pieces creates a sense of order and
hierarchy. The diagonal movement of the smoke rising from the
industrial structures directs the viewer's gaze upwards, drawing
attention to the title of the poster.
Interpretation:
Li's inspiration came from oil rigs that look like the knight pieces
in chess. Then, he was inspired to create other chess pieces by
other factories like nuclear power towers as rook pieces, chimneys
as bishop pieces, and oil barrels as pawns.
The factories symbolize the harmful energy that negatively impacts
the environment, while the small plants represent our vulnerable
environment that appears endangered and unable to withstand the
powerful factories' chess. This indicates that we should take
action against harmful energy, avoid using unclean energy sources,
and protect the fragile environment. The poster
represents the striking contrast in the level of power between
unclean energy sources and nature. It therefore calls on
society and enterprises to improve the energy mix by using
affordable, clean energy sources to strive towards a more
sustainable future.
(Total: 338 words)
Task 3: Design
Final Artwork:
Final reflection:
1. What have I learnt in this module?
|I have learned the common design principles used in design and the skill for visual art analysis. I also learned how to draw with Photoshop in the process of creating the UNDSG poster. Through analyzing various visuals and creating posters for UNSDG goals, I've learned how elements such as contrast, symbolism, and colour can be effectively utilized to convey messages and evoke emotions. Moreover, I've learned about the importance of audience consideration and message clarity in design, ensuring that the intended message resonates with viewers. Additionally, I've explored the role of design in advocacy and social change, particularly in promoting sustainability and addressing global challenges.
|I have learned the common design principles used in design and the skill for visual art analysis. I also learned how to draw with Photoshop in the process of creating the UNDSG poster. Through analyzing various visuals and creating posters for UNSDG goals, I've learned how elements such as contrast, symbolism, and colour can be effectively utilized to convey messages and evoke emotions. Moreover, I've learned about the importance of audience consideration and message clarity in design, ensuring that the intended message resonates with viewers. Additionally, I've explored the role of design in advocacy and social change, particularly in promoting sustainability and addressing global challenges.
2. What did I enjoy the most?
I particularly enjoyed the exhilarating feeling of inspiration striking during the research process for the UNSDG goals. Each moment of creative inspiration felt like a burst of energy, and I relished the rush of quickly capturing those ideas. Moreover, I found great satisfaction in continuously experimenting with new compositions, honing my skills in visual storytelling.
I particularly enjoyed the exhilarating feeling of inspiration striking during the research process for the UNSDG goals. Each moment of creative inspiration felt like a burst of energy, and I relished the rush of quickly capturing those ideas. Moreover, I found great satisfaction in continuously experimenting with new compositions, honing my skills in visual storytelling.
3. What did I not enjoy the most?
What I did not enjoy the most was the frustration of not being able to draw or accurately depict certain elements I envisioned. Especially challenging was my lack of proficiency in drawing the human figure. I struggled with proportions and anatomy, making it difficult for me to portray people in my artwork. Choosing to incorporate human figures into this assignment posed the biggest challenge for me.
What I did not enjoy the most was the frustration of not being able to draw or accurately depict certain elements I envisioned. Especially challenging was my lack of proficiency in drawing the human figure. I struggled with proportions and anatomy, making it difficult for me to portray people in my artwork. Choosing to incorporate human figures into this assignment posed the biggest challenge for me.
4. What have I learnt about myself through this module?
Through this module, I've discovered that I draw inspiration from various sources, including artwork on platforms like Pinterest, the anime I watch, and the games I play. This realization has led me to appreciate the importance of observing the world around me, as inspiration can be found in anything. By paying closer attention to my surroundings, I've learned to cultivate a deeper well of creativity and draw upon diverse influences to fuel my artistic endeavours.
Through this module, I've discovered that I draw inspiration from various sources, including artwork on platforms like Pinterest, the anime I watch, and the games I play. This realization has led me to appreciate the importance of observing the world around me, as inspiration can be found in anything. By paying closer attention to my surroundings, I've learned to cultivate a deeper well of creativity and draw upon diverse influences to fuel my artistic endeavours.
5. What has changed and what has not in my learning
journey?
This module has deepened my understanding of design principles and expanded my skill set in visual communication. However, one thing that has remained constant is my passion for creating interesting artwork. Despite gaining new knowledge and skills, my intrinsic motivation to express myself creatively has not wavered. As I continue on my learning journey, I am committed to nurturing this passion and exploring new avenues for artistic expression.
This module has deepened my understanding of design principles and expanded my skill set in visual communication. However, one thing that has remained constant is my passion for creating interesting artwork. Despite gaining new knowledge and skills, my intrinsic motivation to express myself creatively has not wavered. As I continue on my learning journey, I am committed to nurturing this passion and exploring new avenues for artistic expression.
6. What could be improved in this module?
There is room for improvement in providing more diverse
opportunities for hands-on experimentation and collaboration. I
believe that the final production of our artwork shouldn't be
limited to 2D creations. Instead, students should have the freedom
to explore a wider range of mediums, such as 3D modelling, VR
interactive art, experimental art, photography, and short
animation. By embracing a more expansive approach to artistic
expression, students can tap into their creativity in new and
exciting ways.
Additionally, I suggest broadening the scope of topics beyond the
UNSDG goals. While these goals are important, restricting students
to only a few popular topics like climate change, environmental
protection, and hunger limits the creative potential. Allowing
students to explore a wider range of themes and issues would
encourage greater diversity in artistic expression and foster a
more inclusive learning environment.
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