Design Principles - Task 2: Visual Analysis

20/2/2024 Week 3 - 5/3/2024 Week 5
Ng Jia Ern 0363033
Design Principles
Task 2: Visual Analysis

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INSTRUCTIONS

1. Write a 300- to 350-word visual analysis of the selected design (refer to Visual Analysis lecture notes and guide). 

2. Include reference links where applicable

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Visual Analysis:

Observation:

This design is a dynamic poster created by Wu Li, who won a prize in the 10th NCDA Competition. In the centre, there is a line of factories that release smoke into the air and stand on a chessboard. On the opposite side, there is a lonely small plant facing them. As for visual elements, the main colour tone is grey.  and uses a little bit of green and orange to embellish the plant, making the picture look harmonious. The text at the top reads "DON'T BE A DIRTY PLAYER," with Chinese translation in sans serif type looks clean and easy to read.

Analysis:

This design is symmetrically balanced by the smoke from the power tower on two sides of the artwork. A repetition of factories is found on the chessboard. It creates rhythm and pattern within the work, leading the viewer's focus from bottom left to right. The contrast between the size of the factories and the little plant creates dramatic results and visual interest. The arrangement of industrial elements as chess pieces creates a sense of order and hierarchy. The diagonal movement of the smoke rising from the industrial structures directs the viewer's gaze upwards, drawing attention to the title of the poster.

Interpretation:

Li's inspiration came from oil rigs that look like the knight pieces in chess. Then, he was inspired to create other chess pieces by other factories like nuclear power towers as rook pieces, chimneys as bishop pieces, and oil barrels as pawns. 

The factories symbolize the harmful energy that negatively impacts the environment, while the small plants represent our vulnerable environment that appears endangered and unable to withstand the powerful factories' chess.  This indicates that we should take action against harmful energy, avoid using unclean energy sources, and protect the fragile environment.   The poster represents the striking contrast in the level of power between unclean energy sources and nature.   It therefore calls on society and enterprises to improve the energy mix by using affordable, clean energy sources to strive towards a more sustainable future.

 

(Total: 338 words)

Feedback: 

I don't remember liao😭

Reflection:

I think is fun to analyse others' work, because we can learn many things from them.